What does ChatGPT say about your business?

Ask the four questions your customers ask

Open ChatGPT, Gemini and Claude, and ask each of these about your business by name and city. Use a fresh chat with no prior context, so you get the answer a stranger would get:

1. “What is [business name] in [city]?” — checks whether it knows you exist and what you do.
2. “Is [business name] any good?” — surfaces the reputation it repeats.
3. “What are [business name]'s hours?” — the single most common wrong answer.
4. “What is the best [your category] in [city]?” — tells you whether you get recommended, and who gets recommended instead.

Write the answers down verbatim. You need the exact wording later, because “the AI said something wrong about my hours” is not something you can act on, and “it said we close at 4pm on Sundays” is.

What a wrong answer actually looks like

Not every mistake matters equally. In rough order of how much revenue each one costs you:

• Saying you have closed permanently. The worst one. It ends the customer's search entirely — they do not call to check.
• Wrong hours. Someone arrives to a locked door, or does not come at all.
• Wrong address or phone number. Especially damaging if you have more than one location, or moved recently.
• Services you do not offer, or missing ones you do. Costs you the job before anyone speaks to you.
• Not being mentioned at all when someone asks for the best option in your city. Not an error exactly — but a competitor is getting that customer.

Why it is wrong

An AI answer about a local business is assembled from whatever it can find: its training data, live search results, and directory listings of wildly varying quality. It has no way to know which source is current. An abandoned listing from four years ago reads exactly like an accurate one.

This is why the answer can be wrong even when your own website is perfect. If a stale aggregator page ranks well, that is what gets repeated.

How to actually get it corrected

There is no support ticket for this. You cannot email OpenAI and ask them to fix your hours. What works is correcting the sources these systems read, then checking again:

1. Google Business Profile first. Hours, address, phone, category, services. It carries more weight than anything else.
2. Your own site. Put hours and address in plain text on the page, not only inside an image or a booking widget. Add LocalBusiness structured data.
3. The big directories. Yelp, Apple Maps, Bing Places, and whichever ones are specific to your trade.
4. Kill the stale listings. Old locations, a previous business name, a disconnected number. These are usually the actual culprit.
5. Re-ask after a few weeks. Corrections take time to propagate, and the only proof it worked is the answer changing.

The part people miss

Checking once tells you about today. The reason this is worth monitoring rather than auditing once is that the answer drifts on its own — a new review lands, a competitor gets written up, a directory re-publishes an old record, the model gets updated. Businesses typically find out something went wrong when a customer mentions it, which is weeks late and only happens for the customers who bothered to come anyway.

That is what we built AI Business Monitor to do: ask those four questions every week across engines, flag what changed, and show the source behind every finding — plus what your customers are actually saying in recent reviews, and what nearby competitors do that you do not.